Choosing the proper lighting for signage is one of the most important decisions you can make for your store. Proper illumination helps customers navigate your business and creates a more inviting atmosphere.
It also plays a crucial role in your business’s safety. Fluorescent lights contain mercury. They can be dangerous if they break or burst, so choose an energy-efficient alternative like LED signage.
Brightness
What lights do for store signage? A sign’s brightness can have a significant impact on customer experience. It can also be a crucial factor in generating sales. The lighting of a retailer should be carefully thought out to ensure that customers’ experiences are positive and that the store is inviting.
Your store’s signage should be able to be read from across the room or even in the distance. Luckily, light-emitting diode (LED) technology is now available, enabling signs to be bright enough for consumers to see them clearly in all lighting conditions.
LED lights are also much more energy efficient than incandescent or fluorescent bulbs, resulting in considerable savings in utility bills. They produce more lumens per watt, requiring less power to illuminate a sign than traditional lighting options.
LEDs don’t contain toxic chemicals, making them safer for the environment and people. Lastly, they are long-lasting, making them a good choice for new and existing sign installations.
Once you have your lighting plan in place, it is time to decide what kind of fixture will best suit the look and feel of your store. You have various options, including gooseneck mounts, barn lights, and floodlights.
A gooseneck mount has a curved arm that comes out and then curves down, while a barn light could be more dramatic and works best with open shades. A floodlight is typically set back and pointed like a spotlight, either above or below the sign.
Ambiance
Using the right light can make your store signage more noticeable to shoppers and increase your visibility. It can also help to steer their attention to a particular product or area.
In-store signage is one of the essential tools that retail marketers use to attract and engage customers. It helps to generate leads and drive sales. It should be strategically placed in critical areas of your store to ensure that it is easily visible to shoppers from any direction.
Signage should be twice as bright as your store’s ambient lighting. This improves visibility, enabling shoppers to read the signage and follow your instructions.
Another reason for good lighting is that it can create a pleasant ambiance in your store. A restaurant with soft lighting and peaceful music has a relaxing atmosphere, while an expensive fashion store with high-powered lights and acoustic music has a sophisticated ambiance.
The ambiance of your store is a reflection of your brand and the demographics that you target. The colors of your signs and the products you display in your store can affect ambiance. Your ambiance comprises everything people see, hear, and feel in your business.
The way that you set up your shop can have a significant impact on your patrons’ emotions and memory. The right atmosphere can also create a sense of trust in your business, leading to more customer satisfaction and repeat visits.
Focus
Signs are essential for attracting shoppers to your business, whether inside or outside your retail store. They’re customers’ first impression of your business and should consistently communicate your brand’s values.
Signs can also be used to inform shoppers of sales or special items that are in stock. These promotions are often crucial for retailers to keep their stores thriving during more challenging times.
They also help you attract new consumers, boost sales, and increase overall revenue. Choosing the correct signage and lighting for your business is essential.
A great way to get your store noticed is by utilizing bold colors and eye-catching graphics. This is especially true if your store sells consumer products like apparel, sportswear, pet supplies, or electronics.
You can also use directional signage to help time-pressed shoppers find what they’re looking for quickly and easily. This is especially useful for smaller businesses where customers only have a little time to look around.
It’s also important to consider the energy efficiency of your lighting. LED lights, for example, produce more light per watt than incandescent or fluorescent bulbs, and they use far less energy. This reduces maintenance and operating costs for your business while eliminating the need for toxic chemicals that harm the environment.
Contrast
Color is another crucial aspect of your signage that you should be aware of. It influences mood, visibility, and brand. Contrasting colors are an excellent way to grab attention and make your sign stand out. But, it can only be easy to use them effectively by overdoing them.
If you need help creating the proper contrast for your store signage, hiring an experienced designer from a reputable signage company is best. They will help you find the right combination of contrast and color to create a memorable customer experience.
High-contrast signs are more accessible for people to read than low-contrast ones. This is because the eye sees colors as far away and close together.
The Americans with Disabilities Act Accessibility Guidelines (ADAAG) recommend contrasting Light Reflectance Values (LRV) between the sign text and background colors of 70% or higher. This is a suggested guideline and not a requirement, though it can provide the most legible signage for people with impaired vision.
Also read: Personalize Customer’s Shopping Experience: Learn How!