6 Tips To Improve Your Business Assertiveness in 2024

Business assertiveness is the ability to confidently and respectfully express opinions, ideas, and emotions in a manner that is both positive and effective. It’s an important skill for business professionals, as it enables them to effectively communicate with their colleagues and customers. In this blog post, we will give you some tips on how to improve your business assertiveness.

1. Understand the Difference Between Assertiveness and Aggressiveness

If you want to improve your business assertiveness, it’s important to understand the difference between assertiveness and aggressiveness.

Assertiveness is about being confident and clear in your communication, without being pushy or overbearing. Aggressiveness, on the other hand, is about being forceful and demanding, often in an unpleasant way.

Assertiveness is key to success in business. It allows you to confidently state your needs and expectations, without coming across as pushy or aggressive.

When you’re assertive, you’re able to have open and honest conversations with clients and colleagues, which can help build strong relationships. On the other hand, aggressiveness often alienates people and creates an environment of fear or intimidation.

If you want to be more assertive in business, there are a few things you can do:

  • Practice active listening. This involves really paying attention to what the other person is saying, instead of just waiting for your turn to speak.
  • Use “I” statements. For example, instead of saying “You need to do this,” try “I would appreciate it if you could do this.” This helps avoid putting the other person on the defensive.
  • Be clear and concise in your communication. State what you need or expect in a direct way, without beating around the bush.
  • Avoid making assumptions. Don’t assume that someone knows what you’re thinking or that they should automatically comply with your request.
improve your business assertiveness
JHU Hub – Johns Hopkins University

2. Know Your Goals and Objectives

In order to be assertive in business, you need to know what your goals and objectives are. If you don’t know what you’re trying to achieve, it will be very difficult to be assertive. You need to have a clear vision of what you want to accomplish and be able to articulate it to others. Once you know your goals and objectives, you can start taking action steps to achieve them.

3. Be Prepared With Supporting Evidence

When you make an assertion in business, be prepared to back it up with evidence. This not only makes your argument more convincing but also shows that you have done your homework and are truly invested in your position.

Evidence can come in many forms, from data and statistics to customer testimonials and case studies. By being prepared with supporting evidence, you can make a much stronger case for your point of view and improve your chances of getting what you want.

improve your business assertiveness
Live Bold and Bloom

4. Practice Active Listening

Active listening is a key communication skill that is essential for assertiveness. When practicing active listening, you must be fully present and engaged with the person you are communicating with. This means making eye contact, maintaining an open body posture, and paying attention to nonverbal cues.

It is also important to reflect back on what the other person is saying to ensure understanding. Active listening requires patience and practice, but it will ultimately improve your ability to communicate assertively in business settings.

Related: The Significance of Real-Time Communication in Business

5. Take Time to Think About Your Response

When you’re in a meeting or on a phone call and someone asks you a difficult question, it can be tempting to blurt out the first thing that comes to mind.

However, this isn’t always the best course of action. Instead of reacting immediately, take a moment to consider your response. This will help you to avoid saying something you might later regret, and it will also give you time to formulate a well-thought-out answer.

In addition to taking time to think about your response, it’s also important to be aware of your tone and body language. If you come across as angry or defensive, it will only make the situation worse. Try to remain calm and collected, even if you don’t feel like it. By doing so, you’ll be more likely to resolve the issue in a positive way.

improve your business assertiveness
Blossom Hypnotherapy

6. Avoid Apologizing Unnecessarily

When it comes to business assertiveness, one of the worst things you can do is apologize unnecessarily. This sends the message that you are not confident in what you are saying or doing, and it can make the other person feel like they have the upper hand. If you make a mistake, own up to it and apologize, but don’t fall into the habit of apologizing for everything.


Being assertive in business is an essential skill to have and can help you achieve your goals and objectives. Having a good understanding of how to use assertiveness correctly can put you ahead of the competition and ensure that both you and your company come out on top, and for sure will improve your business assertiveness. Thank you for reading this blog article and feel free to keep on doing it in the future!

Also read: 6 Learning Tips for Easier Student Life!

Leave a Comment